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36% of consumers read marketing emails on mobile
More than a third of consumers (36%) read marketing emails on mobile, according to new research .
The stats are supported by a Knotice study we reported in April which found that 27% of emails are opened on mobile devices.
Steel’s report found that almost 40% of those who read emails on mobile said they did so if the subject line sounded interesting.
The basic rules of email marketing still apply on mobile, “but we need to be smart in how this translates to a mobile version of an email – fewer characters on a far more personal device”.