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You can find any Internet resource in the search engines such as Google, Bing, and Yandex. Usually, 70-80% of site visitors come from them. That is why the main goal of SEO specialists is to get your website to the TOP.

SEO (Search Engine Optimization)

How is website promotion in search engines carried out?

Search engines give websites for display by keywords and take into account many parameters and indicators. It is in this connection that SEO website promotion becomes so relevant. Web resources can have a lot of indicators. These are such basic ones as usability, incoming link mass, site indicator TIC, PR, Google rank, the relevance of texts, absence of spam, affiliates, and a large number of external links. The exact set of all the criteria is secret information of search engines and is not known to almost anyone.

The level of internal optimization, linking, design, usability and behavioral factors is very important. Furthermore, 50% of success is provided by external optimization, including the link mass, which consists of links on third-party sites, preferably of a similar topic, on which backlinks to your resource are placed, as well as advertising companies and signals in social networks.

Search engines do not like posted links on third-party Internet resources if their topics are not similar. This is quite true and helps in the fight against the clogging of the Internet with unnecessary topics. Some SEO professionals choose to buy links from exchanges in the hope of outsmarting the search engines. This is one of the elements of paid website promotion. Let's talk about it in more detail.

What is Paid Website Promotion?

Anyone who pays the cost of their placement on third-party web resources can buy links (links) on exchanges. If we translate this into simple language, it means that one site owner pays another for the fact that he posts a link to the page of the first one. Different links can be sold, both internal and external, on the main page or not on the main page. Depending on such factors, the cost of the purchased link will be added. The credibility, weight and age of the resource on which the link advertisement will be placed are also of great importance.

Several search engines have announced their intention to remove inbound links in the ranking. This seriously changed the "rules of the game" and forced many weak specialists to leave the promotion sphere, and strong ones to change their approaches.

Our team provides a full range of SEO services in Auckland (New Zealand) and Brisbane (Australia), as well as wherever our help is needed. We have been working for many years and have solid experience in external and internal optimization, as well as in methods of paid and free promotion. Contact us - we will be happy to provide qualified assistance.


What is organic traffic?

Organic traffic refers to visitors who come to your site from organic search results, not paid advertisements.

When users enter a query into a search engine (like Google), they see two types of ads in search results: organic (regular/free) and ad-based (paid). Visually, paid ads can be distinguished by the word "ads" next to the page URL.

Search algorithms sort organic ads so that links to the most relevant content and trusted sites are in the top positions. Your ad positions are most influenced by the advertiser's bid size. Therefore, most users consider non-advertising results to be of higher quality and are more willing to switch to them.

When a user clicks on any of the regular results and visits the website, it is recorded in the analytics tools as a regular search (organic) conversion.

Difference between organic and ad search traffic: 

The main difference between organic traffic and ad traffic is that you don't have to pay for conversions from organic. You get the first kind of visitors by providing a relevant response to a user request. If you attract users using ads, then you pay for every click on the ad.


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